Haier

Brand Identity / Visual identity / Pack Design / Sustainability

artefice

"/ar·té·fi·ce/ masculine and feminine noun"

Creator, implementer, author, creator, inventor, initiator, manager, artisan, artist, master, worker, manufacturer.

Who brings dreams to life, transforming ideas into reality with passion and mastery. The craftsman of visions, capable of shaping concepts and creations with an expert hand and an inspired heart. The creator does not limit himself to following a project: he elevates it, enriches it and makes it unique. Every gesture, every choice, is an act of creation that intertwines skill and intuition, creating something that does not exist, that excites and inspires. Let's dream together!