arteficegroup Designs Haier's New Serie 5 Product Line: Master Your Kitchen.

Haier's new line of small appliances combines design, style, and functionality to create a unique and innovative culinary experience. The Serie 5 kitchen appliance collection was launched at the IFA fair in Berlin and presented in the UK at Haier's Activation Centre in the Business Design Centre in London. The collection includes a hand blender, a chopper, a blender, a multi-beverage maker, a toaster with extra-deep slots and a lid, an energy-efficient kettle with seven temperature options, and a Multi Air fryer with grill, bake, and slow cook functions.
Cutting-edge technology, energy efficiency, and elegant design converge in a perfect combination of style and performance, allowing you to enjoy a truly unique kitchen experience.

arteficegroup collaborated with Haier to launch the new product line and enter a previously untapped market segment. The development of the new Visual Identity System for the Serie 5 kitchen appliance line aims to differentiate the products in a concentrated and mature market, communicating the super-premium positioning of the range, characterized by an elegant design, by the choice of the black livery , glossy or with brushed metal details.

The new VIS design enhances the secondary packaging of the products, expressing a unique and distinctive, iconographic, and international style, a minimal design and a premium aesthetic, clearly identifying the features, functions, and innovative technologies of each product. The study also aimed to eliminate all superfluous elements, making the packaging essential and functional, in order to make it as sustainable as possible: all internal assembly elements have been minimized, all die-cuts have been optimized, and only 2 printing colors have been used, in order to also reduce the impact of inks and their use.
Finally, arteficegroup has created the masterpack and all in-store materials guidelines for all the countries involved in the launch.