Krisp, Krunch, Krock: Kioene's Kroccanti partners with Arteficegroup's Kreativity.
The packaging design of Kione's new Kroccanti line becomes a visual experience, translating texture into graphic language: crispiness becomes the key driver of choice and an integral part of the new visual identity. The product names KRUNCH, KRIPS, KROCK become a sonic manifesto, an invitation to "feel" the product even before tasting it!
Kioene, a leading brand in Italy's plant-based protein market, introduces its new Kroccanti product line: Krisp, Krunch, and Krock. These products redefine crunchiness as a multisensory experience, offering three distinct variations of texture and coating designed to enhance the pleasure of crunchiness while meeting the needs of those seeking a flavorful alternative. The Kroccanti achieve a perfect balance between coating, texture, and taste, placing texture at the heart of the consumer experience. This innovative approach aims to win over even those who have never ventured into the world of plant-based products.
According to a study by Osservatorio Immagino GS1 Italy, in 2024, 1,755 products highlight crunchiness on their packaging, reflecting consumers' growing interest in this feature. Furthermore, research conducted since the mid-20th century by renowned General Foods scientist Alina Szczesniak demonstrates that texture is a fundamental element in determining the enjoyment of food. Specifically, crunchiness is identified as a factor capable of psychologically influencing consumers.
How to stand out in a crowded market? This new product line is not just a gustatory innovation but also a design manifesto that celebrates texture as a narrative element. The Kroccanti by Kioene are crafted to deliver a complete sensory experience, starting with an engaging and original packaging design. This design plays with modern and inviting creativity that highlights the key features of the new line: coating, texture, and taste experience. The packaging design transforms into a visual experience, translating texture into graphic language. Crunchiness becomes not only a driver of choice but also an integral part of the new visual identity. The product names—KRUNCH, KRIPS, KROCK—serve as a sonic manifesto, inviting consumers to "hear" the product before even tasting it!
Branding the Difference: today, plant-based proteins come with a new design and sound: KRUNCH, KRIPS, KROCK! This narrative-driven approach ignites all the senses and offers an entirely new consumption experience!
