Arteficegroup signs the Christmas campaign for the retailer Lafarmaciapunto.
"Trust those who never get a gift wrong" is the concept that guided the development of Lafarmaciapunto's Christmas campaign, the leading pharmaceutical retailer in Italy with more than 500 pharmacies owned by Hippocrates Holding S.p.A.
Following the great success of the weight-focused campaign, we continue to develop our omnichannel communication plan, showcasing how the pharmacy of services becomes the "reference point" for the services and needs that impact our target audience.
The concept of the Christmas campaign aims to consolidate brand awareness for Lafarmaciapunto and communicate that the pharmacy, in addition to having a role of proximity and consultancy, is also the perfect place for Christmas gifts. The concept is built on the idea of trust, and through the use of iconic elements in the campaign visuals such as Santa Claus, Elves, the Reindeer, and even the Grinch, it becomes the relevant asset to create a connection with consumers.
Santa Claus has chosen Lafarmaciapunto for his gifts; trust those who never get a gift wrong!
The omnichannel communication campaign stands out for its innovative Digital Signage Retail Media operation within the network of monitors at the chain's stores, in addition to traditional in-store communication materials.
Supporting the campaign, an AI-generated video (prompted by Arteficegroup), a 30-second radio announcement aired on all major national radio stations, and a customized Sirietto Tram that carried the message through the main streets of Milan were created, along with an editorial plan for posts on social media platforms Instagram and Facebook.
This campaign also demonstrates Arteficegroup's ability to integrate creativity, expertise, and technology, transforming theoretical branding activities into a creative-productive strategy that creates value for the brand and communicates coherently across all communication channels.
