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Pizzeria by the sea
The Costa’s Fleet Pizzerias needed a brand identity and a brand language able to transform them into a special moment whitin the very special moment of a cruise itself.
The goal of the project was about giving those places, regardless which ship they are on, a personality qualified to summon the special emotion you feel when, during a holiday, it is made the decision to go out for a pizza. So it was all about making the guests live the experience of an authentic pizzeria.
To reach this target the lay out and the décor of the venues has been studied in every detail: from the selection of the materials to the color palette of the visual identity system up to the storytelling of the ingredients that Pummidoro uses for its preparations.
The narrative follows the guests inside the restaurant, every corner is telling a different story, like the high quality of the sourdough and the freshness of mozzarella, both produced onboard.
The output is a rustic, cheerful and bright scene.
The format has been implemented on all Costa fleet ships.