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Every year Costa Cruise schedules 16 months of promotional activities together with their communication.
The project includes the creation of a flexible graphic format able to host both tactical and strategical brand activities, the creative direction, a communication kit for every promotion, the production supervision and the adaptation in the 4 languages of the 6 markets.
The communication kits are then declined on print materials for travel agents and all the online touchpoints of the brand.
2 shooting sessions on board are scheduled every year to produce the images needed for this purpose.
On top of all this there are the scripts for the radio commercials that are part of every single campaign wave.
The activities involve the italian, french, spanish, german, austrian and swiss markets.