STUPISCImi: The new brand leading in the Ready Meals market.

From the results of market research, data analysis on emerging trends, competitor analysis, and the evolution of consumer tastes and preferences, which drive demand towards innovation and nutrition/well-being, the new brand "Stupiscimi" was born. This brand offers ready meals, sandwiches, and panini for those who love to explore the realms of taste.

The branding and distinctive positioning study in the ready meal market led to the launch of the new brand "Stupiscimi," which represents Italian knowledge and a taste for excellence that starts from tradition and opens to innovation. This creates original recipes and refined reinterpretations that will surprise you with every bite. Stupiscimi was created to fill every moment with taste: whether at home or at work, alone or in company.

The naming, logo, visual identity, and pack design study is a true invitation to discover original recipes and tasty inspirations from the best Italian gastronomy, to the most flavorful ethnic cuisine dishes, always made with chosen and genuine ingredients.
The choice of the brand in a vertical position communicates the dynamism and novelty of the recipes, visualized through a shot that brings taste to the forefront. The chosen graphic style uses a vibrant and modern color palette, the tone of voice is warm, engaging, and at the same time informal and brilliant, reliable, yet undeniably ironic and winking.
The tagline "Explorers of Taste" invites all consumers who seek good, quality ready meals, innovation, and the search for new tasty recipes.
Discover the first range of innovative plant-based recipes made in collaboration with Planted, with 100% vegetable proteins. Many new lines will be added.
Stupiscimi with every bite!