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The color of flavors 

Consumer’s main criteria of choice for a non white yogurt is the fruit taste: Fruyo range counts 16 different of them. 

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["thumbnail"]=> string(68) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(68) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-300x150.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(150) ["medium_large"]=> string(68) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-768x384.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(320) ["large"]=> string(69) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-1024x512.webp" ["large-width"]=> int(640) ["large-height"]=> int(320) ["1536x1536"]=> string(69) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-1536x768.webp" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(768) ["2048x2048"]=> string(70) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-2048x1024.webp" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1024) ["homepage-featured-post"]=> string(68) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(68) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(68) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(68) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(69) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(67) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-scaled.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1800) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(67) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-scaled.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(800) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(67) "https://www.arteficegroup.com/media/fruyo-pack-yogurt-1-scaled.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(425) } } }

Processing those two simple informations meant realizing at once what was the most relevant communication task of this visual identity system revamping project.

This insight originates the colorful circular tag on the lower pack front, which allows to understand immediately the yogurt’s taste, while it is still on the shelf, without the need to look at the upper lid to clearly understand it.

The take out is not only efficient, it has a great visual impact too: the round shape of the graphic signs recall the colorful joy of a mixed fruits ensemble, adding value to the appetite appeal of each of them.