Xiaomi unveils "Human x Car x Home": redefining tomorrow's connected ecosystem

Retail Experience
Human x Car x Home

In an ever-evolving world, Xiaomi’s Human x Car x Home represents a strategy that goes beyond marketing: it’s a bold vision to craft a seamless technological universe where people, vehicles, and living spaces unite. This pioneering strategy reimagines connectivity, forging a fully integrated ecosystem where smart cars, intelligent devices, and homes collaborate to deliver harmony, functionality, and unparalleled convenience. At Xiaomi, innovation is human-centric: every breakthrough is rooted in user needs. Human x Car x Home embodies this philosophy, committing to end-to-end interconnected experiences that bridge the individual, mobility, and home like never before.

Tech design

A Futuristic Showcase in Milan

Along the launch of the groundbreaking Xiaomi SU7 at Milan Central Station, we designed and created an innovative space, transforming a shipping container into a dazzling exhibition space, open to the public until January 6, 2025. Inside this avant-garde environment, the Human x Car x Home ecosystem came alive, demonstrating how Xiaomi’s smart solutions fluidly adapt to users’ lives within a singular, cohesive setting.
But this was no ordinary tech demo. The immersive design invited visitors to experience a future where sustainability and innovation thrive in unison. Moss-clad panels and unconventional materials created a sensory-rich atmosphere, sparking curiosity and reflection about tomorrow’s possibilities.

A Resonant Success



The results spoke volumes: over 100,000 visitors flocked to the exhibit in just three days, underscoring a global hunger for a future where technology and daily life merge in sustainable, surprising ways. This extraordinary turnout reaffirms Xiaomi’s role as a trailblazer in shaping intelligent, human-focused ecosystems.
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Car SU7