Zuegg & Arteficegroup: turning fruit into a playful adventure.
With Zuegg and Arteficegroup, fruit becomes child’s play—literally. This isn’t just packaging design; it’s packaging gamification, blending taste, nature, and innovation into an unforgettable experience.
Zuegg, the Verona-based fruit pioneer since 1890, has partnered with Arteficegroup to launch two groundbreaking products that redefine snacking.
The new brick-packaged nectar line, designed for school snacks, introduces a fresh visual language that captivates kids and reassures parents. If back to school is always an adventure for the whole family, we imagined a world capable of engaging children and engaging parents. The Fruttonauti, fruit-exploring astronauts aboard the Nectarion spaceship, transforms snack time into a journey of discovery. Each flavor is a character, each package an invitation to collect all the interactive gaming cards. Play with purpose because the Fruttonauts' energy and their personalities educate children about the benefits of fruit in a fun, engaging way.
For younger adventurers, the sugar-free Frutta Frullata pouches feature the Mangiafrutta Crew, cute little fruits funny monsters, that turn everyday moments into natural, flavorful adventures.
Zuegg’s core values—quality, naturalness, and innovation—now speak a new language: the brand's promise and commitment find a new language of education and entertainment, closer to children and increasingly reassuring for parents.
From character naming to vibrant world-building, the project centers on Zuegg’s ability to make fruit an experience to collect and share
Branding the Difference is the distinctive new language that elevates Zuegg’s values and product quality, creating an even greater impact on young consumers and their families.
