From red to rainbow

Sanbittèr, storico aperitivo analcolico rosso, sposta il suo posizionamento verso una proposta più articolata, composta da nuovi gusti e nuovi colori e trasforma il suo claim in Tutti i Colori dell’Aperitivo.

Il progetto ha previsto la revisione di tutto il visual identity system Sanbittèr per adeguarlo al nuovo concept di comunicazione. I canali di diffusione dei prodotti sono GDO e HORECA.

array(8) { [0]=> array(24) { ["ID"]=> int(5806) ["id"]=> int(5806) ["title"]=> string(10) "Sanbittèr" ["filename"]=> string(31) "Sanbitter-bottigliette-jpg.webp" ["filesize"]=> int(122010) ["url"]=> string(67) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-jpg.webp" ["link"]=> string(90) "https://www.arteficegroup.com/lavori/from-red-to-rainbow/attachment/sanbitter-bottigliette" ["alt"]=> string(10) "Sanbittèr" ["author"]=> string(1) "9" ["description"]=> string(10) "Sanbittèr" ["caption"]=> string(0) "" ["name"]=> string(22) "sanbitter-bottigliette" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5797) ["date"]=> string(19) "2023-04-06 14:02:23" ["modified"]=> string(19) "2023-04-06 14:03:31" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(1280) ["height"]=> int(1280) ["sizes"]=> array(42) { ["thumbnail"]=> string(71) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(71) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-300x300.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(300) ["medium_large"]=> string(71) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-768x768.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(640) ["large"]=> string(73) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-1024x1024.webp" ["large-width"]=> int(640) ["large-height"]=> int(640) ["1536x1536"]=> string(67) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-jpg.webp" ["1536x1536-width"]=> int(1280) ["1536x1536-height"]=> int(1280) ["2048x2048"]=> string(67) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-jpg.webp" ["2048x2048-width"]=> int(1280) ["2048x2048-height"]=> int(1280) ["homepage-featured-post"]=> string(71) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(71) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(71) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(71) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(72) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(72) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-1280x900.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1280) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(71) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-830x400.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(830) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(71) "https://www.arteficegroup.com/media/Sanbitter-bottigliette-850x680.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } [1]=> array(24) { ["ID"]=> int(5800) ["id"]=> int(5800) ["title"]=> string(10) "Sanbittèr" ["filename"]=> string(19) "Sanbitter-bolle.gif" ["filesize"]=> int(229983) ["url"]=> string(55) "https://www.arteficegroup.com/media/Sanbitter-bolle.gif" ["link"]=> string(83) "https://www.arteficegroup.com/lavori/from-red-to-rainbow/attachment/sanbitter-bolle" ["alt"]=> string(10) "Sanbittèr" ["author"]=> string(1) "9" ["description"]=> string(10) "Sanbittèr" ["caption"]=> string(0) "" ["name"]=> string(15) "sanbitter-bolle" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5797) ["date"]=> string(19) "2023-04-06 14:02:10" ["modified"]=> string(19) "2023-04-06 14:03:00" ["menu_order"]=> int(0) ["mime_type"]=> string(9) "image/gif" ["type"]=> string(5) "image" ["subtype"]=> string(3) "gif" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(800) ["height"]=> int(800) ["sizes"]=> array(42) { ["thumbnail"]=> string(63) "https://www.arteficegroup.com/media/Sanbitter-bolle-150x150.gif" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(63) "https://www.arteficegroup.com/media/Sanbitter-bolle-300x300.gif" ["medium-width"]=> int(300) ["medium-height"]=> int(300) ["medium_large"]=> string(63) "https://www.arteficegroup.com/media/Sanbitter-bolle-768x768.gif" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(640) ["large"]=> string(55) "https://www.arteficegroup.com/media/Sanbitter-bolle.gif" ["large-width"]=> int(640) ["large-height"]=> int(640) ["1536x1536"]=> string(55) "https://www.arteficegroup.com/media/Sanbitter-bolle.gif" ["1536x1536-width"]=> int(800) ["1536x1536-height"]=> int(800) ["2048x2048"]=> string(55) "https://www.arteficegroup.com/media/Sanbitter-bolle.gif" ["2048x2048-width"]=> int(800) ["2048x2048-height"]=> int(800) ["homepage-featured-post"]=> string(63) "https://www.arteficegroup.com/media/Sanbitter-bolle-580x360.gif" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(63) "https://www.arteficegroup.com/media/Sanbitter-bolle-560x560.gif" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(63) "https://www.arteficegroup.com/media/Sanbitter-bolle-350x350.gif" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(63) "https://www.arteficegroup.com/media/Sanbitter-bolle-570x490.gif" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(63) "https://www.arteficegroup.com/media/Sanbitter-bolle-800x560.gif" ["ag-post-16_9-width"]=> int(800) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(55) "https://www.arteficegroup.com/media/Sanbitter-bolle.gif" ["ag-post-mag-evidence-16_9-width"]=> int(800) ["ag-post-mag-evidence-16_9-height"]=> int(800) ["ag-post-interview-mag-thumb-16_9"]=> string(63) "https://www.arteficegroup.com/media/Sanbitter-bolle-800x400.gif" ["ag-post-interview-mag-thumb-16_9-width"]=> int(800) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(63) "https://www.arteficegroup.com/media/Sanbitter-bolle-800x680.gif" ["ag-post-interview-mag-thumb-feed-width"]=> int(800) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } [2]=> array(24) { ["ID"]=> int(5814) ["id"]=> int(5814) ["title"]=> string(10) "Sanbittèr" ["filename"]=> string(24) "Sanbitter-icone-jpg.webp" ["filesize"]=> int(147412) ["url"]=> string(60) "https://www.arteficegroup.com/media/Sanbitter-icone-jpg.webp" ["link"]=> string(83) "https://www.arteficegroup.com/lavori/from-red-to-rainbow/attachment/sanbitter-icone" ["alt"]=> string(10) "Sanbittèr" ["author"]=> string(1) "9" ["description"]=> string(10) "Sanbittèr" ["caption"]=> string(0) "" ["name"]=> string(15) "sanbitter-icone" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5797) ["date"]=> string(19) "2023-04-06 14:02:41" ["modified"]=> string(19) "2023-04-06 14:04:08" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(2560) ["height"]=> int(1280) ["sizes"]=> array(42) { ["thumbnail"]=> string(64) "https://www.arteficegroup.com/media/Sanbitter-icone-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(64) "https://www.arteficegroup.com/media/Sanbitter-icone-300x150.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(150) ["medium_large"]=> string(64) "https://www.arteficegroup.com/media/Sanbitter-icone-768x384.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(320) ["large"]=> string(65) "https://www.arteficegroup.com/media/Sanbitter-icone-1024x512.webp" ["large-width"]=> int(640) ["large-height"]=> int(320) ["1536x1536"]=> string(65) "https://www.arteficegroup.com/media/Sanbitter-icone-1536x768.webp" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(768) ["2048x2048"]=> string(66) "https://www.arteficegroup.com/media/Sanbitter-icone-2048x1024.webp" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1024) ["homepage-featured-post"]=> string(64) "https://www.arteficegroup.com/media/Sanbitter-icone-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(64) "https://www.arteficegroup.com/media/Sanbitter-icone-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(64) "https://www.arteficegroup.com/media/Sanbitter-icone-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(64) "https://www.arteficegroup.com/media/Sanbitter-icone-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(65) "https://www.arteficegroup.com/media/Sanbitter-icone-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(65) "https://www.arteficegroup.com/media/Sanbitter-icone-1820x900.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1820) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(64) "https://www.arteficegroup.com/media/Sanbitter-icone-830x400.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(830) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(64) "https://www.arteficegroup.com/media/Sanbitter-icone-850x680.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } [3]=> array(24) { ["ID"]=> int(5802) ["id"]=> int(5802) ["title"]=> string(10) "Sanbittèr" ["filename"]=> string(25) "Sanbitter-bottiglie-1.jpg" ["filesize"]=> int(116543) ["url"]=> string(61) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1.jpg" ["link"]=> string(89) "https://www.arteficegroup.com/lavori/from-red-to-rainbow/attachment/sanbitter-bottiglie-1" ["alt"]=> string(10) "Sanbittèr" ["author"]=> string(1) "9" ["description"]=> string(10) "Sanbittèr" ["caption"]=> string(0) "" ["name"]=> string(21) "sanbitter-bottiglie-1" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5797) ["date"]=> string(19) "2023-04-06 14:02:13" ["modified"]=> string(19) "2023-04-06 14:03:09" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(1280) ["height"]=> int(1280) ["sizes"]=> array(42) { ["thumbnail"]=> string(70) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(70) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1-300x300.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(300) ["medium_large"]=> string(70) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1-768x768.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(640) ["large"]=> string(72) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1-1024x1024.webp" ["large-width"]=> int(640) ["large-height"]=> int(640) ["1536x1536"]=> string(61) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1.jpg" ["1536x1536-width"]=> int(1280) ["1536x1536-height"]=> int(1280) ["2048x2048"]=> string(61) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1.jpg" ["2048x2048-width"]=> int(1280) ["2048x2048-height"]=> int(1280) ["homepage-featured-post"]=> string(70) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(70) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(70) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(70) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(71) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(71) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1-1280x900.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1280) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(70) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1-830x400.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(830) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(70) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1-850x680.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } [4]=> array(24) { ["ID"]=> int(5810) ["id"]=> int(5810) ["title"]=> string(10) "Sanbittèr" ["filename"]=> string(24) "Sanbitter-espositore.jpg" ["filesize"]=> int(114563) ["url"]=> string(60) "https://www.arteficegroup.com/media/Sanbitter-espositore.jpg" ["link"]=> string(88) "https://www.arteficegroup.com/lavori/from-red-to-rainbow/attachment/sanbitter-espositore" ["alt"]=> string(10) "Sanbittèr" ["author"]=> string(1) "9" ["description"]=> string(10) "Sanbittèr" ["caption"]=> string(0) "" ["name"]=> string(20) "sanbitter-espositore" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5797) ["date"]=> string(19) "2023-04-06 14:02:32" ["modified"]=> string(19) "2023-04-06 14:03:51" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(1280) ["height"]=> int(1280) ["sizes"]=> array(42) { ["thumbnail"]=> string(69) "https://www.arteficegroup.com/media/Sanbitter-espositore-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(69) "https://www.arteficegroup.com/media/Sanbitter-espositore-300x300.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(300) ["medium_large"]=> string(69) "https://www.arteficegroup.com/media/Sanbitter-espositore-768x768.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(640) ["large"]=> string(71) "https://www.arteficegroup.com/media/Sanbitter-espositore-1024x1024.webp" ["large-width"]=> int(640) ["large-height"]=> int(640) ["1536x1536"]=> string(60) "https://www.arteficegroup.com/media/Sanbitter-espositore.jpg" ["1536x1536-width"]=> int(1280) ["1536x1536-height"]=> int(1280) ["2048x2048"]=> string(60) "https://www.arteficegroup.com/media/Sanbitter-espositore.jpg" ["2048x2048-width"]=> int(1280) ["2048x2048-height"]=> int(1280) ["homepage-featured-post"]=> string(69) "https://www.arteficegroup.com/media/Sanbitter-espositore-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(69) "https://www.arteficegroup.com/media/Sanbitter-espositore-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(69) "https://www.arteficegroup.com/media/Sanbitter-espositore-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(69) "https://www.arteficegroup.com/media/Sanbitter-espositore-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(70) "https://www.arteficegroup.com/media/Sanbitter-espositore-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(70) "https://www.arteficegroup.com/media/Sanbitter-espositore-1280x900.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1280) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(69) "https://www.arteficegroup.com/media/Sanbitter-espositore-830x400.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(830) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(69) "https://www.arteficegroup.com/media/Sanbitter-espositore-850x680.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } [5]=> array(24) { ["ID"]=> int(5808) ["id"]=> int(5808) ["title"]=> string(10) "Sanbittèr" ["filename"]=> string(27) "Sanbitter-color-palette.jpg" ["filesize"]=> int(227656) ["url"]=> string(63) "https://www.arteficegroup.com/media/Sanbitter-color-palette.jpg" ["link"]=> string(91) "https://www.arteficegroup.com/lavori/from-red-to-rainbow/attachment/sanbitter-color-palette" ["alt"]=> string(10) "Sanbittèr" ["author"]=> string(1) "9" ["description"]=> string(10) "Sanbittèr" ["caption"]=> string(0) "" ["name"]=> string(23) "sanbitter-color-palette" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5797) ["date"]=> string(19) "2023-04-06 14:02:26" ["modified"]=> string(19) "2023-04-06 14:03:42" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(2560) ["height"]=> int(1280) ["sizes"]=> array(42) { ["thumbnail"]=> string(72) "https://www.arteficegroup.com/media/Sanbitter-color-palette-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(72) "https://www.arteficegroup.com/media/Sanbitter-color-palette-300x150.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(150) ["medium_large"]=> string(72) "https://www.arteficegroup.com/media/Sanbitter-color-palette-768x384.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(320) ["large"]=> string(73) "https://www.arteficegroup.com/media/Sanbitter-color-palette-1024x512.webp" ["large-width"]=> int(640) ["large-height"]=> int(320) ["1536x1536"]=> string(73) "https://www.arteficegroup.com/media/Sanbitter-color-palette-1536x768.webp" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(768) ["2048x2048"]=> string(74) 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"https://www.arteficegroup.com/media/Sanbitter-gusti-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(64) "https://www.arteficegroup.com/media/Sanbitter-gusti-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(64) "https://www.arteficegroup.com/media/Sanbitter-gusti-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(65) "https://www.arteficegroup.com/media/Sanbitter-gusti-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(65) "https://www.arteficegroup.com/media/Sanbitter-gusti-1820x900.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1820) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(64) 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int(5797) ["date"]=> string(19) "2023-04-06 14:02:18" ["modified"]=> string(19) "2023-04-06 14:03:21" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(2560) ["height"]=> int(1280) ["sizes"]=> array(42) { ["thumbnail"]=> string(68) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(68) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-300x150.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(150) ["medium_large"]=> string(68) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-768x384.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(320) ["large"]=> string(69) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1024x512.webp" ["large-width"]=> int(640) 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string(68) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(69) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(69) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-1820x900.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1820) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(68) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-830x400.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(830) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(68) "https://www.arteficegroup.com/media/Sanbitter-bottiglie-850x680.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } }

La frizzantezza è stata identificata come il principale elemento differenziante dell’identità di marca Sanbittèr. Ed è stata trasformata in una dimensione.

Le bolle che la interpretano rappresentano il mondo colorato e allegro dell’aperitivo Sanbittèr.

Il set di elementi visivi prevede anche la rappresentazione in silouhette di icone della mixability, per evocare le differenti tipologie di drink della gamma e dei cocktail di cui sono gli ingredienti protagonisti.

L’esigenza di presentare tutti i colori dell’aperitivo da un punto di vista cromatico è stata risolta brillantemente con l’uso di un gradiente che parte sempre dal rosso e si sviluppa con uno spettro differente a seconda della referenza e dell’occasione di consumo.

Il recupero del tradizionale sfondo bianco aiuta a valorizzare sia gli elementi grafici che la particolare scelta di colorazione del system.