Fru come frutta, yo come yogurt

Per ogni kg di yogurt colato della tradizione greca ci vogliono 4 litri di latte rispetto al singolo litro di tutti gli altri yogurt. È per questo che contiene 4 volte più proteine ed è così denso che anche capovolgendo il vasetto non cade.

Fruyo in più ha qualcosa in meno: contiene zero grassi.

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Questo insight di prodotto e la volontà di rappresentare i tre best loved di gamma, motivano la campagna multisoggetto dei video sviluppati per i mercati italiano e greco. L’idea nasce da un’assonanza fra il nome di prodotto, Fruyo, e il gioco dello YoYo. Gli spot, solo in Italia, hanno raggiunto 3 milioni di visualizzazioni nelle prime 3 settimane di on-line sponsorizzato.

L’esperienza organolettica di un appagamento goloso, proteico e fat-free è riassunta nel claim UNA LEGGERA SODDISFAZIONE.