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1922-2022: Il Gruppo Bauli compie 100 anni

Nel 2022 Bauli celebra i suoi 100 anni.

Il Gruppo Bauli oggi unisce molti  brand storici che hanno in comune il saper fare tutto italiano nella food industry: Bauli, Motta, Alemagna, Doria e Bistefani.

È una grande azienda testimone di valori e di una tradizione importante, con una missione e una visione condivisa e partecipativa. L’anniversario è un impegno per il domani rivolto a tutti, dipendenti, clienti e fornitori.

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Dopo la creazione del nuovo Corporate Logo, realizzato nel 2020, Il progetto 1922-2022 costituisce un nuovo, importante momento di consulenza strategica per la comunicazione corporate di questo grande brand italiano.

La piattaforma di comunicazione unisce il passato e il presente del Gruppo con una promessa per il futuro: il Manifesto progettuale.

Lo spirito di innovazione, la creatività, l’inventiva e la volontà di costruire qualcosa di buono sono i valori che hanno reso unica la marca durante i suoi primi 100 anni di attività.

Il claim Da 100 anni Creatori di Bontà li sintetizza in un system integrato in cui claim, logo, storytelling, visual identity e il francobollo celebrativo in edizione limitata prodotto da Poste Italiane,  firmano l’impegno e la passione di Bauli per ogni suo prodotto e per il domani.