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Consorzio Produttori Latte Maremma
Digital Strategy, Brand Communication

La mucca che scalcia diventa social

La Mucca che Scalcia del Consorzio Latte Maremma è più che un logo.
È una rappresentazione dell’identità maremmana.

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"https://www.arteficegroup.com/media/latte-maremma-vitello-1024x512.webp" ["large-width"]=> int(640) ["large-height"]=> int(320) ["1536x1536"]=> string(71) "https://www.arteficegroup.com/media/latte-maremma-vitello-1536x768.webp" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(768) ["2048x2048"]=> string(72) "https://www.arteficegroup.com/media/latte-maremma-vitello-2048x1024.webp" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1024) ["homepage-featured-post"]=> string(70) "https://www.arteficegroup.com/media/latte-maremma-vitello-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(70) "https://www.arteficegroup.com/media/latte-maremma-vitello-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(70) "https://www.arteficegroup.com/media/latte-maremma-vitello-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(70) "https://www.arteficegroup.com/media/latte-maremma-vitello-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(71) "https://www.arteficegroup.com/media/latte-maremma-vitello-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(71) "https://www.arteficegroup.com/media/latte-maremma-vitello-1820x900.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1820) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(70) "https://www.arteficegroup.com/media/latte-maremma-vitello-830x400.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(830) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(70) "https://www.arteficegroup.com/media/latte-maremma-vitello-850x680.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } }

Una attenta, quotidiana strategia di digital communication ha trasformato questo potenziale in una presenza social di successo. Migliaia di follower, tantissime reazioni e post di commento lo testimoniano.

Su fb c’è una community forte con un livello di engagement e interazione interessante: persone di ogni età si incontrano per condividere ricordi, ricette, parlare del carattere e delle tradizioni della terra di Maremma.
Su IG il Consorzio si racconta: le persone, gli animali e la loro qualità di vita, i prodotti.

Come Brand Ambassador social è stato scelto lo chef toscano Federico Fusca che ha contribuito a lanciare il formaggio Gran Maremma, con 5 Instagram Reel di ricette creative dall’antipasto al dolce.