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Buondì
Brand Design, Packaging Design

L’accento sulla leggerezza

Buondì è più di un brand, è una leggenda della prima colazione dal 1953.

La sua forma e il suo gusto sono inconfondibili.

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Il restyling del packaging system di una leggenda è una sfida di grandissima soddisfazione. Il senso della ri-attualizzazione deve essere sottile e incisivo; deve toccare il visual identity system il minimo necessario a riportarlo nella contemporaneità.

La revisione del logo parte dall’accento che sta sul nome come gli zuccherini sulla glassa. L’insieme si alza e perde l’outline per sottolineare l’idea di leggerezza nata dalle 22 ore di lievitazione naturale.

Anche l’immagine di un Buondì che sembra spiccare il volo lavora nella stessa direzione. 

Per differenziare le 7 referenze della gamma sono stati utilizzati colori diversi e vivaci, in una sfumatura intensa come quella dell’azzurro del Buondì Classico.

I famosi zuccherini che nel caso dell’integrale diventano semi e fiocchi di cereali, si spostano sulle pinne del pack creando ulteriore elemento di continuità in un format originale e creativo.