Contattaci Contattaci
Branding & Communication Branding & Communication
Polli
Advertising

OOH Tattica e Istituzionale

Polli è sul mercato italiano dal 1872 e propone sottoli, sottaceti, aperitivi e cooking aid.

Aggiunge alla sua gamma una linea di 7 pesti di alta qualità, prodotti con diversi ingredienti tipici della cucina italiana fra cui formaggi DOP e basilico fresco di campo.

array(3) { [0]=> array(24) { ["ID"]=> int(5601) ["id"]=> int(5601) ["title"]=> string(17) "Polli advertising" ["filename"]=> string(20) "Polli_adv_Milano.gif" ["filesize"]=> int(2430028) ["url"]=> string(56) "https://www.arteficegroup.com/media/Polli_adv_Milano.gif" ["link"]=> string(92) "https://www.arteficegroup.com/lavori/ooh-tattica-e-istituzionale/attachment/polli_adv_milano" ["alt"]=> string(17) "Polli advertising" ["author"]=> string(1) "9" ["description"]=> string(17) "Polli advertising" ["caption"]=> string(0) "" ["name"]=> string(16) "polli_adv_milano" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5600) ["date"]=> string(19) "2023-03-06 13:57:04" ["modified"]=> string(19) "2023-03-06 13:57:50" ["menu_order"]=> int(0) ["mime_type"]=> string(9) "image/gif" ["type"]=> string(5) "image" ["subtype"]=> string(3) "gif" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(1280) ["height"]=> int(1280) ["sizes"]=> array(42) { ["thumbnail"]=> string(64) "https://www.arteficegroup.com/media/Polli_adv_Milano-150x150.gif" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(64) "https://www.arteficegroup.com/media/Polli_adv_Milano-300x300.gif" ["medium-width"]=> int(300) ["medium-height"]=> int(300) ["medium_large"]=> string(64) "https://www.arteficegroup.com/media/Polli_adv_Milano-768x768.gif" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(640) ["large"]=> string(66) "https://www.arteficegroup.com/media/Polli_adv_Milano-1024x1024.gif" ["large-width"]=> int(640) ["large-height"]=> int(640) ["1536x1536"]=> string(56) "https://www.arteficegroup.com/media/Polli_adv_Milano.gif" ["1536x1536-width"]=> int(1280) ["1536x1536-height"]=> int(1280) ["2048x2048"]=> string(56) "https://www.arteficegroup.com/media/Polli_adv_Milano.gif" ["2048x2048-width"]=> int(1280) ["2048x2048-height"]=> int(1280) ["homepage-featured-post"]=> string(64) "https://www.arteficegroup.com/media/Polli_adv_Milano-580x360.gif" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(64) "https://www.arteficegroup.com/media/Polli_adv_Milano-560x560.gif" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(64) "https://www.arteficegroup.com/media/Polli_adv_Milano-350x350.gif" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(64) "https://www.arteficegroup.com/media/Polli_adv_Milano-570x490.gif" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(65) "https://www.arteficegroup.com/media/Polli_adv_Milano-1180x560.gif" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(65) "https://www.arteficegroup.com/media/Polli_adv_Milano-1280x900.gif" ["ag-post-mag-evidence-16_9-width"]=> int(1280) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(64) "https://www.arteficegroup.com/media/Polli_adv_Milano-830x400.gif" ["ag-post-interview-mag-thumb-16_9-width"]=> int(830) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(64) "https://www.arteficegroup.com/media/Polli_adv_Milano-850x680.gif" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } [1]=> array(24) { ["ID"]=> int(5603) ["id"]=> int(5603) ["title"]=> string(17) "Polli advertising" ["filename"]=> string(28) "Polli_adv_pesto-a-tavola.jpg" ["filesize"]=> int(283034) ["url"]=> string(64) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola.jpg" ["link"]=> string(100) "https://www.arteficegroup.com/lavori/ooh-tattica-e-istituzionale/attachment/polli_adv_pesto-a-tavola" ["alt"]=> string(17) "Polli advertising" ["author"]=> string(1) "9" ["description"]=> string(17) "Polli advertising" ["caption"]=> string(0) "" ["name"]=> string(24) "polli_adv_pesto-a-tavola" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5600) ["date"]=> string(19) "2023-03-06 13:57:09" ["modified"]=> string(19) "2023-03-06 13:58:03" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(1280) ["height"]=> int(1280) ["sizes"]=> array(42) { ["thumbnail"]=> string(73) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(73) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola-300x300.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(300) ["medium_large"]=> string(73) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola-768x768.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(640) ["large"]=> string(75) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola-1024x1024.webp" ["large-width"]=> int(640) ["large-height"]=> int(640) ["1536x1536"]=> string(64) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola.jpg" ["1536x1536-width"]=> int(1280) ["1536x1536-height"]=> int(1280) ["2048x2048"]=> string(64) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola.jpg" ["2048x2048-width"]=> int(1280) ["2048x2048-height"]=> int(1280) ["homepage-featured-post"]=> string(73) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(73) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(73) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(73) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(74) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(74) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola-1280x900.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1280) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(73) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola-830x400.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(830) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(73) "https://www.arteficegroup.com/media/Polli_adv_pesto-a-tavola-850x680.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } [2]=> array(24) { ["ID"]=> int(5607) ["id"]=> int(5607) ["title"]=> string(17) "Polli advertising" ["filename"]=> string(23) "Polli_adv_verticali.jpg" ["filesize"]=> int(377940) ["url"]=> string(59) "https://www.arteficegroup.com/media/Polli_adv_verticali.jpg" ["link"]=> string(95) "https://www.arteficegroup.com/lavori/ooh-tattica-e-istituzionale/attachment/polli_adv_verticali" ["alt"]=> string(17) "Polli advertising" ["author"]=> string(1) "9" ["description"]=> string(17) "Polli advertising" ["caption"]=> string(0) "" ["name"]=> string(19) "polli_adv_verticali" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5600) ["date"]=> string(19) "2023-03-06 13:57:17" ["modified"]=> string(19) "2023-03-06 13:58:12" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(2560) ["height"]=> int(1280) ["sizes"]=> array(42) { ["thumbnail"]=> string(68) "https://www.arteficegroup.com/media/Polli_adv_verticali-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(68) "https://www.arteficegroup.com/media/Polli_adv_verticali-300x150.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(150) ["medium_large"]=> string(68) "https://www.arteficegroup.com/media/Polli_adv_verticali-768x384.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(320) ["large"]=> string(69) "https://www.arteficegroup.com/media/Polli_adv_verticali-1024x512.webp" ["large-width"]=> int(640) ["large-height"]=> int(320) ["1536x1536"]=> string(69) "https://www.arteficegroup.com/media/Polli_adv_verticali-1536x768.webp" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(768) ["2048x2048"]=> string(70) "https://www.arteficegroup.com/media/Polli_adv_verticali-2048x1024.webp" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1024) ["homepage-featured-post"]=> string(68) "https://www.arteficegroup.com/media/Polli_adv_verticali-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(68) "https://www.arteficegroup.com/media/Polli_adv_verticali-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(68) "https://www.arteficegroup.com/media/Polli_adv_verticali-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(68) "https://www.arteficegroup.com/media/Polli_adv_verticali-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(69) "https://www.arteficegroup.com/media/Polli_adv_verticali-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(69) "https://www.arteficegroup.com/media/Polli_adv_verticali-1820x900.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1820) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(68) "https://www.arteficegroup.com/media/Polli_adv_verticali-830x400.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(830) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(68) "https://www.arteficegroup.com/media/Polli_adv_verticali-850x680.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } }

La campagna di lancio è OOH. Per massimizzare la visibilità si concentra con 300 posizioni sul territorio metropolitano di Milano durante il periodo natalizio. Si compone di formati molto diversi fra loro: i piccoli city box che presidiano l’intera città e i formati digitali, alcuni dei quali di notevoli dimensioni, nelle più centrali stazioni della MM.

La campagna è una multisoggetto copy-ad: uno dedicato all’announcement, uno alla gamma e uno alla call to action.

La scelta grafica è semplicissima e coerente con il visual identity system di marca: sfondo rosso e typo bianchi come quelli dello storico red-lid Polli, insieme al pack shot per il quale sono state selezionate 4 referenze su 7. Il risultato è una campagna di grande riconoscibilità che, oltre a lanciare la linea dei nuovi prodotti, spinge il brand come farebbe una comunicazione istituzionale.