Pizzeria sul mare

Le pizzerie delle navi della flotta Costa avevano bisogno di una brand personality e di un linguaggio che le trasformasse in un momento speciale all’interno del grande evento che è già di per sé una crociera.

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"https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(77) "https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-300x150.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(150) ["medium_large"]=> string(77) "https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-768x384.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(320) ["large"]=> string(78) "https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-1024x512.webp" ["large-width"]=> int(640) ["large-height"]=> int(320) ["1536x1536"]=> string(78) "https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-1536x768.webp" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(768) ["2048x2048"]=> string(79) "https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-2048x1024.webp" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1024) ["homepage-featured-post"]=> string(77) "https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(77) "https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(77) "https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(77) "https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(78) "https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(78) "https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-1820x900.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1820) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(77) "https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-830x400.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(830) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(77) "https://www.arteficegroup.com/media/Costa-Pummidoro-ristorante-4-850x680.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } }

L’obiettivo del progetto era dare a questi luoghi, su qualsiasi nave della flotta si trovino, una personalità in grado di evocare l’emozione speciale di quando, durante una vacanza, si decide di uscire per una pizza. Di far vivere agli ospiti l’esperienza autentica di una pizzeria verace.

Per raggiungere questo risultato il lay out e il decor dei locali è stato seguito in ogni dettaglio: dalla selezione dei materiali alla color palette del visual identity system fino allo sviluppo del racconto degli ingredienti che Pummid’oro utilizza nelle sue preparazioni.

Lo storytelling segue gli ospiti all’interno del locale, ogni corner racconta qualcosa: come ad esempio il lievito madre della pasta fatto a bordo, come le mozzarelle, che proprio per questo sono freschissime.

Il risultato è un luogo rustico, allegro e luminoso. Un format che è stato declinato su tutte le navi della flotta Costa.