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Costa Crociere
Advertising

Promotional waves across Europe

Costa Crociere pianifica le sue attività promozionali e la loro comunicazione.

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Il progetto prevede la creazione di un format grafico flessibile in grado di ospitare sia le attività tattiche che quelle strategiche. La direzione creativa e l’ideazione di un communication kit per ogni promozione. La supervisione della produzione di tutti gli output e la loro declinazione nelle 4 lingue dei 6 mercati.

I kit vengono poi declinati sia per i materiali stampa da consegnare alle agenzie di viaggio che per i touchpoint digitali del brand.

 

A tutto questo si aggiungono gli script delle campagne radio che li accompagnano. Per la realizzazione delle immagini sono programmati due shooting all’anno a bordo nave.

Le attività coinvolgono i mercati italiano, francese, spagnolo, tedesco, austriaco e svizzero.