Strategic Digital Branding.

Branding evolves into digital identity. We develop digital communication platforms and strategies, exploring emerging trends and languages. We create engaging digital experiences to deepen the connection between individuals and brands across all generations. Continuously updating communication codes, we connect cultures, people, technologies, and innovative tools, anticipating potential evolutions in media and languages. With our holistic approach, we design integrated solutions for each project, ensuring they synergize effectively to enhance brand value.

Highlighting difference is our way
to express and value uniqueness.

Strategy / Communication / Digital Strategy

Hippocrate (Lafarmacia.) e Arteficegroup insieme per una campagna di comunicazione strategica di peso.

Digital

Citterio. It’s #citteriotime!

Digital

Antica Fattoria La Parrina

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Contextual Marketing.

IDìA has combined two fundamental skills within a unit of the group: knowledge of the brand and knowledge of language and digital tools.

The daily cross-pollination between strategic branding activities, technological aspects, and digital marketing has allowed the creation of a working process that starts from vertical expertise but with a broader overall vision of all touchpoints.

The borderlands between nerd and marketing are our comfort zone: strategy, creativity, operational marketing, and in-house technical implementation.

Customer-centric solutions that we shape according to the context, where strategy and communication activities converge into a global concept of branding.

The fixed focus on data.

We design communication campaigns: from strategy to management, balancing the levers of awareness and performance.
We use Contextual Marketing to create continuity between advertising actions and channel landing, optimizing ROI.

Strategic approach to content.

Creating viral content requires a mix of creativity and knowledge of indexing algorithms (e.g., social media), and that's what we focus on: creating content with a unique brand identity but tailored for each channel.

Tech enthusiast.

We develop mobile apps and projects for the web and retail with a strong technological and AI component, thus managing the entire production cycle: user experience, technical production, and maintenance.

Digital Experience.

We strongly believe in digital evolution and in the process of integrating technologies into all aspects of marketing, advertising, and security. We start from verticals to build a comprehensive communication project, with a bottom-up approach: we no longer make a distinction between what is digital and what is not.