Citterio. It’s #citteriotime!

Digital Experience

Citterio, historical brand of Italian charcuterie, wants to give a strategic direction to its social media presence.

The most important difference point of the brand has been identified in the vast, versatile range of products which fits perfectly with the lifestyle of contemporary consumers.

It’s always #Citteriotime! Is not just a concept, it’s the new narrative structure of the brand.
Post-workout proteic integration? #citteriotime.
Weekend brunch? #citteriotime.
Break while mountain hicking? #citteriotime.

A modern lightweight language, a colorful pop visual impact, foodie images are the ingredients of the editorial contents telling the stories of so many #citteriotime.