Antica Fattoria La Parrina
The project for Antica Fattoria la Parrina, a real Maremma farm with Hosting, Restaurant, Shop and Cellar, consisted in the creation of all the digital tools needed for an on-line integrated presence, able to convey all the experiences that are part of the brand.
Authenticity has been identified as the key value of the platform, and has been epitomized in the brand claim Everything You Live is True.
The project was led by the need to provide a journey through intangible digital touchpoints, with the almost material experience of a travel across the history, the beauty and the flavors of Maremma.
Web site, IG profile, nineteenth century Mansion’s and Restaurant La Parrina on line booking, local products on line Shop: in every single part of the project, the search for a proprietary code has involved a visual narrative.
The grape-harvest, the products of the land and the artisanal workmanship which turns them into delicacy, the Ristorante La Parrina Chef’s recipes, they all become stars of images and short movies, bits of daily poetry.
