Consorzio Produttori Latte Maremma. All products
Branding & Communication
| Packaging Solutions
The Consorzio Produttori Latte Maremma brings on shelf an incredible amount of SKUs.
13 different kinds of milk, including a bio soya vegetable drink.
The whole line of the Gran Maremma cheese.
And then blue cheeses, caciotte, mozzarelle from cow and buffala milk, ricotte, stracchino, primo sale, cheese slices, butter, mascarpone, cream, the yogurt line and the cookies.
Packaging has been the first media to communicate to consumers and sales forces the new Consorzio’s marketing positioning.
The packaging visual identity system needed to be both strong and flexible enough to be
declined on 120 SKUs.
The Kicking Cow has found its place on each of them. And so it began to tell its story.
