arteficegroup partners with Chicco for the Toys Fair in Milan.

Branding & Communication | Retail Experience

The success of Chicco Stories' new #visualidentity continues, based on the new positioning #parentmore and designed for the restyling of all Chicco stores.

On the occasion of the International Toy Fair, arteficegroup designed, built and installed the Chicco stand for the 2022 edition of the Toys Fair in Milan, the main Italian b2b event dedicated to the toys market, where more than 130 companies and over 350 brands participated.

The design of Chicco stems from the declination of the new identity: the manifesto of the positioning designed for new targets, which tells the brand values of parenting, sustainability, competence and innovation.

Stand car
Stand project

The main areas that accompany the visitor in all the novelties of Chicco products have been designed and set up: the entire outdoor line and the launch of the exclusive Ecoblack Re-Lux line, the capsule collection that combines beauty and sustainability.
The Car line with new 3D and i-size materials.
The presentation of all the toy lines, with a focus on the exclusive ECO+ toy line: products designed according to sustainability criteria.
In fact, all Eco+ products by Chicco are made with some recycled bioplastic, plastic and polyester parts, thus helping to reduce the consumption of virgin plastic*. The boxes are recyclable and are made of FSC 9001 certified paper, thus supporting the preservation of forests, biodiversity, people and ecosystems that depend on them.

A bespoke impactful project where the brand becomes the protagonist, which testifies to the ability of the group to transform creative ideas into unique and engaging environments, and transform every place into an extraordinary experience, in which to enhance brand interaction with people.

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