Artica plant based
Artica, for its entry into plant based ready meal market segment, chose to partner with Planted, a young successful swiss firma, whose meat-like products have achieved an awesome reputation for their quality and taste.
The whole plant based line from Artica has been created from scratch: client’s briefing asking only for a surprising and free creativity.
The 4 deep-frozen SKUs, are all delicious and based exclusively on vegetable proteins.
That’s why they are very popular among farm animals, besides human consumers.
Cow, Chicken and Pig have become characters whose grateful and loving gaze, eyeing from Artica packaging,
thanks people for their responsible and sustainable choice.
The pick of a simple graphic style, deliberately naive, meets the code of a contemporary target,
not necessarily vegan but anyhow considerate of environmental and healthy aspects.