The Bauli group turns 100 years old

Branding & Communication

In 2022 Bauli celebrates its one-hundredth anniversary.
The Bauli Group today gathers many historical brands, such as Bauli, Motta, Alemagna, Doria and Bistefani, all sharing the well renowned Italian food industry knowhow.

It is a big company witnessing an important tradition and partaking equal distinctive values, with a common, participatory mission and vision.
The anniversary is a commitment for the future addressed to all: employees, clients and suppliers.

The 1922 – 2022 project constitutes a new important advisory moment for this paramount Italian brand, following the creation of the new corporate logo in 2020.

The communication platform brings the Group past and present together with a pledge for the times to come: the Project Manifesto.
The pursuit of innovation, the creativity, the inventiveness and the will to build something good are the values which built the brand uniqueness during its first 100 years of activity.

The claim Since 100 years Creators of Goodness synthesizes those values into an integrated system in which claim, logo, narration, visual identity and the limited edition Poste Italiane commemorative stamp, endorse the passion and the dedication Bauli is putting into every single product. And toward the future.