Dr Schär. The main ingredient is inclusion

After a significant brand positioning shift towards taste, from Experts in Nutrition to Masters in Quality Gluten Free Cereals, Dr Schär feels the need to equip its communication tools with a set of images consistent with brand values and identity.

The photoshoots are intended for all possible communication purposes: point of sale, social profiles, website, brochures and potential print and OOH developments.

At the heart of the message are quality, passion, proximity, creativity and inclusion.
The values of inclusion and proximity for Schär have a real reason to be: it’s a food proposal that excludes no one.
Quality, passion and creativity move the focus on the natural sensory features of cereals and food, evoking the pleasure of eating without dietary restrictions.
Those values define in every detail the mood of the shooting transforming themselves into emotions. Spontaneity, naturalness and truth are keywords.

The food shots are performed in a contemporary way, the appetite appeal is not a cliché.
The settings perform authentic slices of life, based on willingly imperfect and real stolen moments, in which food represents the bond among people. And is just one of the main characters of a story telling the joy of a meeting between persons and flavors.
The pictures are divided in two groups: the collective ones, dedicated to ensemble situations made for the general communication, and the details narrating daily, vibrant, intimate moments, intended for social media.